Mr. Bruce Cheung
Chairman and Chief Executive Officer
Mr Bruce Cheung is Chair and CEO of Pardoo Beef Corporation. He is an experienced entrepreneur who has held executive and board roles in several leading companies including Hongta International and OneTel. Bruce has an extensive career in international trade throughout Asia. Bruce is Chair and Co-founder of China International Duty Free (CIDF) – a leading supplier of consumer goods with over 100 locations globally through airports, cruise ships and airlines. The CIDF channel puts brands in front of 120 million Chinese customers annually. Bruce has invested into Western Australia to create a legacy impact and is uniquely positioned to leverage premium export beef into the Asian market.
Mr. Andrew O’Regan
Andrew’s background is in general management and marketing. He worked with British American Tobacco (BAT), a FTSE 100 company, for 23 years. His career there culminated in a number of senior management roles, the last of which was as Area Director for Greater China. Prior to that he led a number of large business units in challenging markets such as Vietnam and Sri Lanka and has lived and worked in 11 countries. Since leaving BAT in 2012 he co-founded an FMCG business in New Zealand, of which he’s a major shareholder and board member. He is a Director of a duty-free distribution company in Hong Kong and has been involved with Pardoo Beef Corporation since its inception. He has a B.Sc in Food Science (1982) from University College Cork, Ireland. He completed a Diploma Level Non-Executive Director Programme run by the FT in 2014. He currently resides in London.
Mr. Peter Cooke
Peter has worked in agriculture across a range of roles from broad acre farmer to CEO of the Kondinin Group, and for the past 20 years as a Director of boutique agribusiness consultancy Agknowledge. Peter is a Fellow of the AICD and has had a range of Board roles including the Rural Adjustment and Finance Corporation of WA, FarmBis Education program, WA Government property agency Landcorp, and the Deputy Chair of the WA Land Information Authority (Landgate). He is currently an Independent Chair of four family farm Boards.
Mr. Simon Fung
Simon is a Director of Pardoo Beef Corporation Pty Ltd since September 2014. Simon has over ten years’ experience as Chief Financial Officer/Financial Controller gained in three Hong Kong listed companies and six years’ in a big four professional accounting firm. Simon holds an MBA from the Western University, Canada, and is a Fellow of The Association of Chartered Certified Accountants (ACCA) in the UK, an Associate of the Institute of Chartered Secretaries and Administrators in the UK, a Certified Public Accountant in Hong Kong and a Chartered Professional Accountant (CPA) in Canada.
Mr. Wayne Cox
Wayne is a Director of Pardoo Beef Corporation since its inception in 2014. He joined Pascoe & Partners Perth in 1999 and has since developed specialties in business structures, superannuation, native title trusts and foundations. His accounting experience has included working in Perth and Carnarvon, where his family ran a banana and mango plantation. Wayne has a Master of Taxation and Bachelor of Business from Curtin University, a Diploma of Financial Services (FP) and is also a Tax Institute Chartered Tax Advisor and Chartered Accountant. He is a board member of the C.Y. O’Connor Erade Village Foundation.
Mr Neville Crook
Chief Operations and Financial Officer
Neville combines a lifetime of practical experience in agriculture with a Bachelor of Applied Science in Rural Technology. He has 20 years’ experience as an Agronomist in cotton, grain and horticulture, 18 of those as the Emerald Branch Manager of Cotton Growers Services. Neville grew the business from a small operation, to one of the largest agricultural chemical retailers in Queensland, with a turnover exceeding $20M/annum and a seasonal crop credit book of $10M. For the past 15 years he has worked as a Finance and Agribusiness Consultant with Brennan Mayne Agribusiness, where he is a Partner, based in Emerald, Central Queensland. As a founding Director of the startup company, SwarmFarm Robotics, Neville demonstrates his leadership in this field, and appreciates the cutting-edge technology rapidly becoming available to Agriculture.
Ms. Monica Chetty
Director Strategic Partnerships
Monica Chetty is Director Strategic Partnerships at Pardoo Beef Corporation. With a career that has spanned a decade in the WA State Government’s investment attraction portfolio, her role at Pardoo Beef Corporation covers government advocacy, industry engagement and strategic projects.
She holds a BA Honours from the University of Reading UK (1978), has ten years investment attraction facilitation experience with the WA State government and two decades of Asian market connectivity.
She has been with Pardoo Beef Corporation since October 2015 and leads the process for Pardoo Beef Corporation as the first Private sector proponent-led company to access the Land Tenure Pathway for Irrigated Agriculture, with the company having received recognition as a State Significant project in August 2016. Monica also manages high level Government, Political and Industry Engagement and partnerships and the Community, Industry and Indigenous relationships for the company.